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Live Lab : Real Insight

Our first store, the Marmite Pop-Up, was a 7 week long research focus group, we just didn’t know it at the time. It wasn’t until consumers started writing comments all over our tables, our chairs and even our walls that we realised they were providing us with priceless insights on the brand and product.

Our research arm places innovation ideas in a real world context, with real products and real consumers and asks them what they think. We call it LiveLab. There’s no hypothetical questioning, no two way mirrors, just real money and a clear decision to make.

Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too.

Simon Pollock, Consumer Insights Director at General Mills

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