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Live Lab : Real Insight

Our first store, the Marmite Pop-Up, was a 7 week long research focus group, we just didn’t know it at the time. It wasn’t until consumers started writing comments all over our tables, our chairs and even our walls that we realised they were providing us with priceless insights on the brand and product.

Our research arm places innovation ideas in a real world context, with real products and real consumers and asks them what they think. We call it LiveLab. There’s no hypothetical questioning, no two way mirrors, just real money and a clear decision to make.

Hot Pickle have been a research partner of ours since 2012. They have been instrumental in the roll-out of our entrepreneurial approach to innovation, bringing their unique blend of creative flair, resourcefulness and meticulous planning to the fore. Not only are they professional they’re great fun to work with too.

Simon Pollock, Consumer Insights Director at General Mills

  • The shift from products to experiences is occurring at every price layer. Less stuff, more memories. ,
  • This says it all. As H’wood bowl prepares to pay out a special divi the high st struggles. Racks & products are no… ,

Straight
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the jar

Lifting the lid on the latest news from everyone at Hot Pickle.

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Latest tweet

  • The shift from products to experiences is occurring at every price layer. Less stuff, more memories. ,
  • This says it all. As H’wood bowl prepares to pay out a special divi the high st struggles. Racks & products are no… ,
Instagram

Instagram

Follow us on instagram to keep up to date with all our latest activations/events and general happening.

It's not all work, work, work our instagram is also full of creative inspiration from the world of experiential design.

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Say Hello

We would love to talk to you about your business.
Get in touch with our talented team to see how we can support and advise.

+44 (0)203 735 8028

info@hotpickle.co.uk

Lincoln House, Ground Floor Unit 2, 1-3 Brixton Road, London SW9 6DE

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