The result ? An activation which truly stopped consumers in their tracks, delivered significant national press coverage and established a meaningful connection between the world of plants and Flora.
It is not everyday you get to build a topiary dinosaur, so we were thrilled to be at the helm of this activation for Flora. With the aim of landing a new communication platform, “powered by plants”, we conceived a unique family experience, including the 13m topiary dinosaur (called Florasaurus, naturally).
The result ? An activation which truly stopped consumers in their tracks, delivered significant national press coverage and established a meaningful connection between the world of plants and Flora.
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