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Building grassroots support for a premium brand

The brand’s slogan says it all. “Gelato, as its once was.” Grom is a very modern business, making gelato with the precision and respect of yesteryear; fabulous ingredients, trusted recipes, elegant design and passion for a craft.

Having conquered most of Italy and popped in a handful of other major cities across the globe the brand announced its arrival in the UK with a flagship store on Piccadilly and the launch of a grocery range across select grocers and upmarket food stores.

Apart from eating a lot of their ice-cream (it wasn’t tough finding volunteers) we were tasked with creating a high impact press launch as well as building and running a summer long mobile gelateria on Maltby St to seduce London’s foodies. Within minutes they were swooning.

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  • Gyms reflecting the move towards experience, multi use spaces and the convergence of retail, lifestyle and entertai… ,
  • Highly commended experience awards. Not quite top dog but so thrilled to be at the top table with our deli… ,


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