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Building grassroots support for a premium brand

The brand’s slogan says it all. “Gelato, as its once was.” Grom is a very modern business, making gelato with the precision and respect of yesteryear; fabulous ingredients, trusted recipes, elegant design and passion for a craft.

Having conquered most of Italy and popped in a handful of other major cities across the globe the brand announced its arrival in the UK with a flagship store on Piccadilly and the launch of a grocery range across select grocers and upmarket food stores.

Apart from eating a lot of their ice-cream (it wasn’t tough finding volunteers) we were tasked with creating a high impact press launch as well as building and running a summer long mobile gelateria on Maltby St to seduce London’s foodies. Within minutes they were swooning.

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Twitter

Latest tweet

  • Lucky 7.... number of stores now opened in the UK since we created the concept back in 2012. Been a privilege. Than… ,
  • We're cracking out the new Magnum Tubs across nine Sainsbury's superstores today - find us to get a taste of the go… ,
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It's not all work, work, work our instagram is also full of creative inspiration from the world of experiential design.

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