Having conquered most of Italy and popped in a handful of other major cities across the globe the brand announced its arrival in the UK with a flagship store on Piccadilly and the launch of a grocery range across select grocers and upmarket food stores.

Apart from eating a lot of their ice-cream (it wasn’t tough finding volunteers) we were tasked with creating a high impact press launch as well as building and running a summer long mobile gelateria on Maltby St to seduce London’s foodies. Within minutes they were swooning.