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A lovely brief from the Guinness team at Diageo to develop a bold new retail for the pioneering brewer as well as an innovative solution for the travel retail sector.
Our response, Guinness Export House, was custom designed from conception to completion, with each element focused on showcasing Guinness’ exceptional brewing credentials. A unique interactive retail offer which brings the Guinness story to life through both taste and experience.
Visitors to the Guinness Export House are invited to sign up for a three beer tasting experience lasting approximately 20 minutes. In the expert hands of a Guinness Beer Ambassador, the tasting experience focuses on a range of Guinness beers and offers consumers a unique insight into the extraordinary world of Guinness. An experience that will engage and delight the customer and the first of its kind for the brand.
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