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Hovis x Sherlock Gnomes

Revealing the secret of a brand partnership

Unbeknown to most a Gnome loves a toastie! In the summer of 2018 Hovis and Paramount signed a joint marketing agreement to promote two of their respective properties; the Best of Both range and the Sherlock Gnomes animation.

In rapid order we were tasked with creating a standout brand activation, using key existing assets, at the film’s premiere and shopping centres across the country

221b Bakery St was a playful and brand-appropriate nod to the animation’s creative inspiration, the master sleuth of Baker St. Consumers devoured warm cheese toasties whilst relaxing on our over-sized toadstools.

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