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Magnum Pleasure Stores

It all started with a simple ambition; to reframe consumers' view of the an ice-cream brand from a premium grocery product to a style driven brand that can command the media and the high street.

In stepping outside of a grocery freezer and into our own space we were acutely aware of the need to create a unique product and customer experience that matched the prestige of the places we were hoping to occupy. Herein was both a technical and marketing challenge. The first store opened in sunny Paris in 2012 and we haven't stopped popping up since.

The Pleasure Store concept is arguably the world's most successful pop-up program. In just over 6 years we've appeared in virtually every major city, partnered with some of the most celebrated fashion designers, served swathes of happy customers and triggered a deluge of positive media coverage.

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Lifting the lid on the latest news from everyone at Hot Pickle.


Latest tweet

  • Gyms reflecting the move towards experience, multi use spaces and the convergence of retail, lifestyle and entertai… ,
  • Highly commended experience awards. Not quite top dog but so thrilled to be at the top table with our deli… ,


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It's not all work, work, work our instagram is also full of creative inspiration from the world of experiential design.

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+44 (0)203 735 8028

Lincoln House, Ground Floor Unit 2, 1-3 Brixton Road, London SW9 6DE

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